Every founder knows the drill: Work all day. Maybe sleep. Do it all again tomorrow.
With most startups, you don’t have a choice but to work all the time. You have to outwork your competition to be successful.
But if you’re not taking care of yourself, there can be consequences that impact your ability to be successful. No matter how hard you work, if you’re not taking care of yourself, you’re leaking some productivity.
So, what can you do about it?
That’s what I talked with my good friend Charlie Bailes about on the latest episode of 1 to 10. Charlie is the Founder of CB Supplements. Here’s what he had to say.
The Problem With Business Founders
If you’re tempted to burn that midnight candle, are you just working or are you actually being productive? — Charlie Bailes
When you market to a niche industry, it may be tempting to see your buyers as existential entities. But everything boils down to a person (or people) making a decision to buy a product or service. And, they need the same things most consumers need, such as visibility of your company, product and service. Plus, they must trust and like your brand.
Buyers are consumers, just like the rest of us, and all the classical ideas on marketing still apply.
Yes, your industry or company may have highly specific needs. Addie’s certainly does: A major concern is security. (SWAT teams don’t necessarily want all of their equipment and how-to manuals visible to the public.)
Every B2B industry has its own challenges, but most of the ideas she shared still apply:
Consider Your In-House Resources
Here it is — we don’t take care of ourselves.
We work all day, shove in some dinner, then keep working. Maybe we’ll sleep a few hours. Maybe we won’t. But we’ll get up tomorrow to do it all over again.
That’s just how it is if you want your business to be successful.
But this cycle has consequences.
Eventually, we get sick. And then what? Think about the lost productivity that occurs when a founder has to take a week off.
Even if you’re not sick, you’re probably not working to your full capacity. If you’re tired all time you’re just functioning at 60-80% of what you’re really capable of.
Either way, there’s an impact. You’re not making your best decisions. You’re not giving your all. These are not issues that equate to long term success.
On top of all of that, why do we start our businesses in the first place?
We start our businesses because we want to do something we’re passionate about. We want to find fulfillment in our work.
But when you look at the consequences that come from not taking care of yourself, is neglecting your health really helping you achieve your dreams?
So, what can we do about it?
Investing in Yourself — Taking the First Steps
Most of us neglect to take care of ourselves because we don’t know better.
So, start by educating yourself. Learn how to fuel yourself throughout the day.
Swap that massive energy drink for better choices.
And try to get some rest. When you’re tempted to burn that midnight candle think about this: Are you just working or are you actually being productive? If you’re not being productive, consider just calling it a day. You’re not giving up — you’re investing in a better, more productive tomorrow.
Here’s something else you can try. Consider adding collagen supplements into your diet. Charlie is the collagen expert. He’s so passionate about it, he started his own business to help others live healthier lives.
So, what is collagen? It’s a protein. In fact, it’s the most abundant protein in our bodies. You can find collagen in your bones, your skin, your ligaments, your tendons, your blood vessels, your organs, your hair…there’s a lot of it.
Our bodies to create our own collagen. But once we hit about 25 or 30 years old, our bodies aren’t as good at manufacturing collagen anymore. Over time our bodies break down. We call that aging.
Collagen can keep your gut healthy, strengthen your hair and nails, or just make you feel better in general. It’s different for each person.
If you want to try it, consider starting with a couple of scoops. That’s about 10-20 grams. You can add it to your morning coffee, your smoothies, whatever you like. Just remember that collagen is not a silver bullet — it’s only one facet to making better health decisions.
You still need take a holistic approach to your health.
The Domino Effect
Here’s the thing about investing in yourself.
If you start taking one step to invest in yourself, it’s a lot easier to take the other steps.
It will be easier to work out. To stand up at that meeting. To put your family first.
Because of this, you’ll start to see a domino effect. Investing in yourself is kind of like getting a power up in your favorite video game.
Consider an example: if your business is growing and you’re trying to go from $1M to $10M in revenue. If you get to $5M, by powering up you have a shot at getting to $50M because you’re rested, you’re making better decisions, and you’re feeling more fulfilled.
Plus, if you’re investing in yourself, maybe you’ll inspire your team to do the same. And think about the effects that could have.
What’s the #1 Thing Someone Can Do to Grow their B2B Tech Company?
We ask every guest on our podcast if they have one grand piece of advice for any growing B2B tech company.
Here was Charlie’s response:
There’s an analogy I love from Greg McKeown’s book, Essentialism. Imagine you have this stove with six or seven burners on it. Those burners are your job, family, health, hobbies, friends, etc. If you could only turn three of them on, which three would you choose?
Sit back and think before you jump to the obvious answers.
If you choose your health, it has the ability to impact almost every other burner on there.
So, invest in yourself.
You’ll probably find that you’re more successful.
And you’ll definitely be more fulfilled.
Resources & Links Related to Episode
- Book – Essentialism by Greg McKeown
- Article – Poor Worker Health Costs U.S. Employers Half Trillion Dollars A Year by Forbes
- Article – Dominoes: More Powerful Than You Think by Inside Science
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